product shot proposal- studio photography

 

Product Shot Assignment Proposal

Who is my client or company?

The company I will be representing for my assignment is Chanel. I chose this brand because I like their fragrance products and it is a classy and simple brand.

What is the product?

The product that I will be shooting is a Bleu De Chanel Aftershave bottle. I chose this one as it is a dark bottle and will therefore be more challenging.

What is the target audience?

My target audience will be men of all ages who are interested in fragrances. This is a men’s fragrance, but the ad could also be targeted towards women buying gifts.

Where would you expect to see this advertisement?

You would expect to see this ad on a billboard, in a magazine, or at a bus stop.

What kind of lighting are you going to use?

My plan is to have one front facing light and another light behind the product. The behind light will be slightly at an angle to the product, as will the front light. I aim to use coloured foil over one of the lights, preferably a blue one as this is a ‘Blue’ fragrance so it would be fitting.

What props will you be using?

I will be keeping this advertisement simple, as all Chanel ads I have seen are very simplistic and elegant. The cap of the bottle will be laid beside the bottle, and I am planning to add in a logo to the final image.

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